Oyin Johnson
Designer and Author, Independent
Boitumelo says she didn’t follow a straight path, but each step shaped where she is today. Her career started with running a digital marketing and creative agency, helping small brands navigate the complexities of influencer campaigns, social media and content creation. Over time, she saw the gaps in connecting brands and influencers, which led her to create COVO—an AI-powered platform that simplifies influencer marketing from start to finish.
With COVO, Boitumelo is making it easier for brands to discover, connect, and manage campaigns all in one place, powered by data-driven matching. Boiumelo is also studying Software Engineering at ALX, adding technical expertise to her journey. She is passionate about using technology and creativity to build solutions that connect people and grow communities, a mission that also drives my platform People & Ideas.
In her own words Boitumelo says “Every step in my journey has connected back to one thing: bringing people together through innovation and storytelling”.